"Porn Hub came to us to elevate their brand," Amanda Nina Abdel Hadi, the creative director of Pop Up Mob, the all female experiential marketing agency behind the pop-up, told Refinery29."We chose this space to take the taboo away from sex and make it more accessible."Since what Porn Hub is selling — sex — is an experience that drives all your senses, the pop-up was designed to do the same.The store is nondescript from the outside, save the brand's black and orange logo, listing of its hours, and 18-plus notification.
There were a lot of obstacles for this whole pop-up."One of the most obvious obstacles was likely the provocative room in the back.So far, the biggest seller has been the plain, Porn Hub t-shirt, though Abdel Hadi says couples have been buying the most expensive set, the "supercharge wand", which sells for 5.Of course, Porn Hub's store was always going to be be harder to sell offline where customers are not anonymous IP addresses logging on for a viewing. The predators’ identities were ultimately uncovered, the information was shared with the proper law enforcement authorities, and Terre des Hommes released a video chronicling the effort so that everyone from government officials to members of the public could get a sense of the scope of the problem and see what can be done to end the abuse.“I strongly believe that this campaign has made predators aware that they are taking a grave risk when they go online and abuse kids.They now understand that people with resources and dedication are working to stop them,” says Mark Woerde, co-founder and strategy director of Lemz.