All profits from the Cake Sale go to the charity Oxfam.
To date The Cake Sale has raised in excess of €300,000 Brian now focuses on film scoring and has gained recognition for producing haunting minimalist scores for a range of feature films, shorts and gallery installations.
He feels an attachment to the place, as it gave him his first taste of success.
He had become frustrated by Snow Patrol's lack of financial success and felt lost and aimless.
Before Fionn Regan -- currently missing, presumed to be working on new material -- the most recent Republic of Ireland nominees were south Dublin soft poppers The Thrills and Co Tipperary singer Gemma Hayes, honoured for her 2002 LP Night On My Side.
And all the hoopla over Night On My Side proved a little overwhelming for Hayes -- she came down with writer's block while trying to pen a sequel.
Anglo-Asian artist Talvin Singh was dropped shortly after his 1999 victory; obscurity has similarly risen up to swallow winners Ms Dynamite (2002), Roni Size (1997) and M People, a disposable soul outfit who controversially got the nod at the height of Britpop in 1994, ahead of Blur's Parklife. It's also hard to get past the fact that Irish nominees tend to be unrepresentative of the overall state of music in the country.
Brian has also scored several national and international TV commercials for a wide range of brands including Google, Dodge, Samsung, Toyota, Volkswagen, Renault and Carlsberg.
In 2006, Brian devised, curated and produced The Cake Sale, a collective that featured the who’s who of the Irish music scene including Glen Hansard, Gary Lightbody (Snow Patrol), Lisa Hannigan, Damien Rice, Gemma Hayes, Neil Hannon (The Divine Comedy), The Thrills and Bell X1 along with Nina Persson (The Cardigans), Josh Ritter and Nick Seymour (Crowded House).
Having sold double platinum in Ireland, the record was released worldwide, and received further recognition when the song ‘Some Surprise’ was featured in the ABC drama Grey’s Anatomy.
Whatever the outcome, however, the nomination is sure to do wonders for Hannigan, who first came to general attention as muse and backing singer to dewy-eyed strummer Damien Rice and has been romantically linked with Snow Patrol's lead singer Gary Lightbody.
That's because, in the pantheon of music prizes, the Mercury stands head and shoulders above the rest.